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5 Fatti facile circa Annunci nativi Descritto
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RTB auction is similar to the functioning of financial markets and their exchanges, except that ad impressions are being traded instead of stocks or fixed income securities.
Unlike programmatic guaranteed deals, where certain inventory is pre-sold at a fixed price, RTB operates based on the principles of demand and supply, filling available ad inventory through dynamic auctions. This fundamental difference has implications for revenue generation and ad delivery predictability.
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RTB is a fundamental part of programmatic advertising–an advanced approach that uses automation to streamline buying and placing ads across different digital channels.
The backbone of the RTB protocol is a taxonomy. It helps DSPs and SSPs to name and interpret pieces of patronato in the same way. Sopra addition, the protocol contains rules for what patronato can be shared and how it can be used to make RTB here compliant with giorno protection laws.
As its name implies, a DSP is driven by the demand side of the advertising equation: Advertisers seek inventory that will help them reach the right audiences at the right time, within a defined budget.
This means that all potential advertisers can submit their bids at the same time, leading to increased competition and potentially higher prices for ad impressions.
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The real-time bidding process starts when a user enters a webpage or an app with available ad space.
A demand side platform is programmatic software for advertisers that provides automated, centralized mass-media buying from multiple sources.
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Real time bidding allows for faster and more efficient buying for advertisers. They are able to have more control over their buying, which cuts down on wasted ad impressions by serving ads to relevant audiences and minimizing ad fraud risk—making it cost-efficient, as well.